When we wrote the next book in the series, Marketing 4.0: Movingįrom Traditional to Digital, in 2016, we pivoted to “digital” as the
GenuinelyĬaring for the society, the youth essentially forced companies toĪdopt social impact in the business model. Although published a decade ago, the book’s relevance has become more evident in today’s era dominated by Generation Y and Generation Z populations. The entire building blocks of serving customers intellectually (1.0), emotionally (2.0), and spiritually (3.0) were complete. We have always considered Marketing 3.0 to be the ultimate Universal staples for modern marketers globally. The product-price-place-promotion (4Ps) model have become The segmentation-targeting-positioning concept as well as During the decades of evolution, several marketing concepts have Product orientation to the concept of human centricity. It took nearly 70 years for marketing to evolve from its Profits but also to provide solutions to the world’s toughest social Their products and operations aim not only to bring Thus, companies build differentiation with In Marketing 3.0, customers look for not only functional andĮmotional satisfaction but also spiritual fulfillment from theīrands they choose. (1.0) to customer-oriented marketing (2.0) to human-centric As the subtitle suggests, theīook describes the major shifts from product-driven marketing The book has since been published in 27 language editions around the world. We wrote our first book in the series, Marketing 3.0:įrom Products to Customers to the Human Spirit, inĢ009.
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